Morrie Sage's West Covina Nissan. Revolutionizing the car buying experience since 1970.
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Our Founder

Our founder Morrie Sage. He started with 1 dealership in 1970 and expanded to 6 dealerships in the Los Angeles area.

Morrie Sage was born Morris Schrage on December 27, 1930, in Lodz, Poland, where much of his early life was formed by a loving, large and prosperous family. In 1939, as Hitler began his push into Poland, Morrie's father, Michael, made the fateful decision to evacuate. Sadly, many of his family members had perished during the Holocaust, however, his parents and siblings survived as a result of the courageous efforts of the elder Schrage.

With very limited opportunities for relocation, the family settled in Cuba, where they would begin again. Through his father's acumen, hard work and determination to survive, the family once again began to thrive when Michael opened a shoe factory in Matanzas, Cuba. This is where Morrie first learned about the impact that innovative advertising and marketing could have on the success of a business. This newly found knowledge and clear display of talent would prove to be most beneficial to Morrie later in his life where he became well known for his maverick and revolutionary approach to Automobile advertising, solidifying him as an industry icon and being named in 2009 as one of AUTOMOTIVE NEWS MAGAZINE'S 50 All Time Most Visionary Auto Dealers in the United States.

West Covina Nissan's vision is simple. Master customer service, give competitive pricing, and remain professional

About West Covina Nissan

About West Covina Nissan

About West Covina Nissan - Proudly Offering New and Used Nissan Vehicles Near Montclair, Alhambra, Buena Park and Los Angeles

West Covina Nissan thrives on helping people like you find their next new Altima, Rogue, Maxima, Sentra, Pathfinder, Titan or Frontier. We also have dedicated auto financing experts on site to help you even if you have poor or challenged credit with a small budget.

Looking for a used car instead? We carry a wide range of well-maintained certified or certified inspected, non smoker used Nissan models, as well as top picks from other automakers.

The West Covina Nissan car service department can help keep your car running like new for years to come. The secret? Only the truly committed Nissan experts and the finest Nissan parts make it into our shop. We also offer FREE CAR WASHES to our customers.

If you live in the Montclair, La Puente, Chino, Alhambra, Riverside, San Bernardino or Los Angeles areas then take the short drive to save time and money. Located at 205 N Citrus St, West Covina, California, we're always happy to show you our huge inventory of over 1,000 new and 500 pre owned, select Nissans, Ford, Toyota, Chevrolet, Dodge, Kia and Hyundai used cars on display.

Our Team

General Manager of West Covina Nissan John Souccar

John Souccar

General Manager

Sales Manager at West Covina Nissan Bobby Bhojwani

Bobby Bhojwani

Sales Manager

Director Commerical Vehicle Sales at West Covina Nissan Martin Currie

Martin Currie

Director Commerical Vehicle Sales

Call West Covina Nissan Sales Department
Contact West Covina Nissan
View our Nissan new car lease special deals at West Covina Nissan
View new Nissan inventory at West Covina Nissan